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How To Reuse Or Repurpose Marketing Efforts

Attaining media coverage involves a lot of time behind the scenes communicating with the right contact and researching each event. Then you've gone back and forth with the contact and have successfully booked the event. Often they are scheduling several months in the future, and then the finished product may not be published for several months after that. Therefore you are keeping records of everything so that nothing is missed. When you sit back and evaluate all this, it is easy to see the amount of work and time that has already been invested in this event, which is why you need to get the most return out of that investment. This is why you should have an action plan that will continue driving traffic to the media appearance over a long period of time. Use the topics covered in the media event to inspire new articles and blog posts that, once published, can include a backlink leading to the original interview. Put your creative hat on and see if you can articles about the experie...

Creative Networking

Networking plays a huge role in maintaining any business - and finding creative ways to begin or continue networking with our contacts can be a challenge. A great deal of time and effort is necessary behind the scenes before we reach out to create dialogue with a contact, and then even more time goes into building a positive relationship with them where both parties benefit. Therefore we need our networking efforts to be as effective and efficient as possible. At the same time, we should want those networking connections to continue indefinitely. So when we are approaching a new networking contact, it is important to keep in mind that our goal is to create a long-term relationship with them.  At first, several ideas will pop into our creative mind - ways we can support others, what we may be able to offer, what we are looking for from them, options we may want to consider in the future. That is great! Do those, but pace them out so that we are not doing all these things at once. Sp...

Stay Organized

How To Stay Organized  Mike Brooks, Mr. Inside Sales, works with business owners and inside sales reps nationwide teaching them the skills, strategies and techniques. If you're looking to catapult your sales, or create a sales team that makes monthly revenues, then learn how by visiting: http://www.MrInsideSales.com How are you at organizing your day? Do you find that the "small things" like organizing your office, organizing your laptop, checking in with old customers just to see how they're doing, distract you from what you know you need to be doing to make more money - i.e., cold call, follow up on leads, call prospects back who are on the fence, etc.? If you're like most inside sales reps, then there are many distractions which seem to scream out for your time and attention. There's checking and responding to emails, organizing your calling campaign and leads, keeping your leads and notes together and up to date i...

The Business of the Arts

-- Quote of the Day -- “There are no failures but one:  To believe your mind when it tells you that you’re hopeless,  that you’ll never succeed,  and to give up.” ~ Alan Kaufman – The Journeyman -- Conscious Discussions Talk Radio -- International exhibiting and award-winning photographer, and owner of Dowd Studios Inc. -  Jason Dowd is here today to share his insights, experiences and lots of advice about a profession in the world of the arts. Artists who really want to make it in the world need to understand the difference between a hobby and taking the artistic work into the world of business. Often artists seem to be their worst enemy – we’ll discover the causes for this, overlooked opportunities, and some of the do’s and don’ts that artists need to know.  Join us live @ 10-11 AM (Pacific) and drop in the live chat room too - or access the archive at your convenience later on: http://www.blogtalkradio...

prizes, social networking...

-- Quote of the Day -- “You must not lose faith in humanity. Humanity is an ocean; if a few drop of the ocean are dirty, the ocean does not become dirty.” – Mahatma Gandhi -- Conscious Discussions Talk Radio -- Today on Conscious Discussions Talk Radio we are featuring a pre-recorded discussion with a self-proclaimed Social Networking expert - Mike Volkin. Mike is the author of numerous successful books including – Social Networking For Authors. Today we learn about Friendfeed.com, Tweetbeat.com, tweetdeck.com, monitter.com, tweetlater.com and stumbleupon.com among others. Find out how to use social networking sites today by clicking on the hyperlink here or look to the right for links to our recent broadcasts on the Conscious Discussions Talk Radio program. -- Few days left to enter our prize draw!!! -- Email me at: ldbrummet @ yahoo.com (*remove spaces before sending*) with the word "prize" in the subject line before OCT 6th - for a chance to win one (or more) of these p...