Brummet's Conscious Blog

Content Marketing for Non-Profits * Written by: Wayne Elsey - author of "Not Your Father's Charity: The Rise and Fail of Charities And What You Can Do To Be Ready". http://www.notyourfatherscharity.com Recently I came across a report from Blackbaud , the Content Marketing Institute and Fusion Spark Media . It's an excellent presentation and feel that it is something executive leaders should be reading, not just marketing and fundraising staff. Content marketing is the value your organization provides to its donors and supporters. The content you share is relevant to your users. In addition, it is something you provide consistently. It helps inform and educate your followers. In return, content marketing helps you gain new supporters. From that you measure your performance in engaging them. Going back to the Blackbaud report, here are some interesting statistics regarding nonprofits and content marketing: 86 percent of t...

 -- Effectiveness of 'Your-Call-To-Action' --     * Written by Wayne Elsey - author of the book, "The Rise and Fail of Charities In the 21st Century: How The Nonprofit World Is Changing And What You Can Do To Be Ready" available on Amazon. http://notyourfatherscharity.com   Recently I have been sketching out and writing my next book about effective marketing for nonprofit and social enterprise organizations. One of the elements that I think is important, but is oftentimes missed is the "call to action" (CTA). It's common best practice to have call to action buttons on your website and to engage your supporters to take some, well, action. Once you have your website all set up and designed, it's important to remember that the work is not done. You need to see how your pages are performing. You want to know how your CTA buttons and links are working. When people visit your site, are they subscribing to your newsletter? Are ...