Tips for Marketing Your Business via Social Media

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Tips for Marketing Your Business via Social Media

In the process of looking for ways to increase sales, you have probably realized the root question in any marketing campaign is “How do I get information about my business in front of people?” Your must really know your business, your business values and policies and have a great website... before you do anything. Once you know who your potential customer is, how you design your online marketing campaign for social media can unfold that much easier. Before you even decide on the content of your marketing message, you have to know that people will see it. That means knowing where people will be. There are numerous social media outlets to choose from, but let's look at Facebook for now as it remains the most popular.

Facebook is where people are, with over 1.3 billion active users. And on any given day, 48% of them log on. You can target your desired demographic in that enormous audience by creating a Facebook Page, so let’s look at some ways to use a Facebook Page to market your business.


1. Create a page. That is your starting point, so don’t put it off. It is quick, easy and free. You can have a Facebook page for your business up and running in less than an hour, and you can refine it as frequently as you wish.

2. Add a cover and a profile picture. Some graphic representation of your business (a photo or your logo, for instance) will create brand awareness for that image. This image and colour theme will likely already be on your website and for consistency, should be used on all your social media. People that have visited your Facebook Page will have a connection with all of the information they have received there whenever they see that it.

3. Add a “Call to Action.” On the home page area, set up a call to action. Use buttons or links in your posts and in ads you create. The action you are looking for might be driving more hits on your website, or increasing viewers for your blog, increasing your direct mail contact list, asking for "likes" or "comments" or "connections" etc. Tracking the responses will provide the information to create alternative ways to market.

4. Utilize every section that is created for you to fill out. Add a description of your business. This is the first place visitors will see information about the nature of your business. You have two places for descriptions – a short one (155 characters) and a long one. Use both.

5. Add contact information to encourage prospects to find you. Add your address, telephone number and website URL to your page. Some businesses will use a Facebook Page in lieu of a website. If you have a website, though, a leading function of the Facebook Page will be to drive traffic to it.

6. Post on your profile page regularly, a few times a day if you are able, and this will acquaint more connections with you.

7. Through your Page, connect with Facebook Groups that have the interests that you expect your customers will have. There is no better way to increase your business’ exposure quickly.

8. Do not post only ads on your page. Your main reason for creating the page is to increase your business, but an advantage of Facebook over most marketing tools is the ability to build a relationship with prospects. Give them reasons to like you. Give them entertaining and informative posts, as well as ads.



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