Brummet's Conscious Blog

The one tool that authors and most other entrepreneurs tend to skip is creating a Media Page on their blog or website. I'm not speaking here about a media kit... Media kits, Press kits, One-sheets are single page information sheets. These are often hidden, unpublished pages created only for members of the media to use - no one else wants to see it. In this situation the link would be sent directly to the individual and is often included in your query letter. These days, members of the media tend to prefer a Bio-link Landing Page . The Media Page will contain a list of links to online appearances with the most recent ones at the top. This includes: • Podcast interviews • Published articles that you have written • Published press releases  • Published book excerpts  • Blog interviews Maintain the length of your list by deciding on the number of links that suit that page the best. Our media page lists 70-100 online media appearances... and that means we maintain it oc...

Attaining media coverage involves a lot of time behind the scenes communicating with the right contact and researching each event. Then you've gone back and forth with the contact and have successfully booked the event. Often they are scheduling several months in the future, and then the finished product may not be published for several months after that. Therefore you are keeping records of everything so that nothing is missed. When you sit back and evaluate all this, it is easy to see the amount of work and time that has already been invested in this event, which is why you need to get the most return out of that investment. This is why you should have an action plan that will continue driving traffic to the media appearance over a long period of time. Use the topics covered in the media event to inspire new articles and blog posts that, once published, can include a backlink leading to the original interview. Put your creative hat on and see if you can articles about the experie...