Brummet's Conscious Blog

How to Successfully Market Green Products By Jean-Luc Marcoux  - J.L. Marcoux is founder and managing director of EverQuest Design Inc, an eco-marketing agency. EverQuest Design works directly with clients such as Cirque du Soleil and CBS to create unique eco-friendly and green products and services. To find out how we can help you, visit his site at http://www.everquestdesign.com Joel Makover published recently an interesting analysis of the different types of green consumers according with their purchasing behavior, lifestyle, demographics, psychographics, date of birth or just where they live (I made up the last two!). The Makover Categorization reads like the four stages of a new relationship: Committed, Conflicted, Confused and Cynical. His simplified categorization into four groups is interesting and easier to understand from an intuitive standpoint than the segmentation from the Natural Marketing Institute Naturalites or The Roper...

- Quote of the Day --  “ We can’t be afraid of change. You may feel very secure in the pond that you are in, but if you never venture out of it, you will never know that there is such a thing as an ocean, a sea. Holding onto something that is good for you now, may be the very reason why you don’t have something better. ” ~ C. JoyBell C -- Conscious Discussions Talk Radio -- * Airs live @ 10-11 AM (Pacifc)  - Chat room open for live listeners - all episodes are archived indefinitely within moments after they air live, and are available for you to listen to later on at any time of day. Sign up via itunes for the Conscious Discussions Radio show: http://itunes.apple.com/us/podcast/id262138144     Jodi Clock has over 25 years experience in the realm of helping others with their end-of-life plans – be it finding a funeral hom...

-- Quote of the Day --  “As a writer you can make a huge difference even if your readers are just your grandchildren. …With writing there are a lot of other people discouraging you along the way; everybody makes it sound so impossibly difficult – but it really is a matter of letting go of your inhibitions. …I take writing really seriously; I try to be entertaining and make you laugh - I think humor is really important. …You sit in the dark room and you think ‘Is this any good?’ …I’m a fan of technology I think it is a great tool, but I don’t think we want to be a slave to that tool. …Especially with magazines in particular, they are always looking for something new, some new trend, some new destination, so you have to be creative. …When you make a pitch you have to come up with a unique twist, and convey a real passion for the topic, and you have to get that across in less than 4 paragraphs. …You have to nail it quick and get their attention in the first paragraph. ...

  -- Quote of the Day --  “I am only one, but I am one.  I cannot do everything,  but I can do something.  And I will not let what I cannot do  interfere with what I can do.
” ~ Edward Everett Hale  -- Brummet's In the Media --  3-Part interview series re: Green Holidays La Reserva Forest Foundation has a wonderful radio show where they celebrate all things Caribbean, but also have special segments called: Climate Change - We Can Solve It , that airs live for 3 hours (9AM-12 noon Pacific). Broadcasting live from La Reserva Forest Foundation headquarters in Costa Rica, their motto: " Let's Get Planting ". Hosts : Roberta Smiley and and Daniel Wilson The first session of this series of interviews aired on Sunday, October 27th we talked about gif...

The Greening of the Job Market * Today's article was written by Barbara parks - As founder of Green Career Tracks, Barbara specializes in career planning and tracking for people who care about the environment and want to work for a more sustainable future through conscious career choices. She has a solid track record as a career coach helping hundreds of individuals gain meaningful work that supports ecological, social and economic sustainability in a changing, challenging marketplace. She is frequently asked to speak on green jobs and career opportunities and is currently working to complete her second book, Your Green Parachute: How to Land a Good Job in the Growing Green Economy. Visit her at http://www.greencareertracks.com The green economy is growing rapidly, reshaping and revitalizing the American economy and job market. Its growth rate is, in fact, higher than that of the "non-green" economy; as a movement, it promises to rival the Indus...

* Looking for that perfect gift for the holiday season? Why not show your support for this blog and our radio show by visiting our store page on our site where we have 5 books to choose from. -- Quote of the Day --  Re: business/charity:     “We live in a very competitive world and …when you are looking for a business that stands out, it is a business that seems to have a pulse on what is going on and that they have a heart. …We have had the opportunity who have a built in model in place for helping out nonprofits, whether it is their online shopping cart where they give a portion of that, or people who will give time off for their employees to volunteer… A large business can sometimes be impersonal, if you have a connection to a nonprofit it makes your employees feel like they are apart of something greater than just going to work every day. …It makes it look like the business has a heart and they know what is going on and they...

-- Quote of the Day --  “I can’t understand why some people are frightened of new ideas.  I am frightened of the old ones.” ~ John Cage -- Conscious Discussions Talk Radio -- * Airs live @ 10-11 AM (Pacifc)  - Chat room open for live listeners - all episodes are archived indefinitely within moments after they air live, and are available for you to listen to later on at any time of day. Sign up via itunes for the Conscious Discussions Radio show: http://itunes.apple.com/us/podcast/id262138144     Best of Conscious Discussions is a special segment series where we feature highlights from the best conversations we've had several years in the past. The first part of today's broadcast will feature Diane Tegarden who will share her passions...